Research & market intelligence

We continuously analyse the Malaysian financial content landscape: - Growth of financial creators on YouTube, TikTok, X, and Telegram - Audience trust and retention benchmarks - Platform algorithm changes affecting finance niches - Monetisation trends and brand partnership opportunities

Full reports available to creator partners.

Research & Reports

Three Myths About Financial Content on TikTok (And One Truth)

30 January 2026

TikTok is often dismissed as too shallow for financial education. That is a mistake — but so is treating it like YouTube Shorts. Here are three myths we frequently hear, and the reality behind them.

Why Financial Creators Are Not Influencers (And Why It Matters)

30 January 2026

Most people use the word “influencer” to describe anyone who creates content online. But for financial creators, that label is misleading — and potentially harmful. An influencer sells attention. A financial creator builds trust.

The Rise of the Financial Creator Economy in Malaysia: An MCN Perspective

30 January 2026

Malaysia is witnessing a fundamental shift in how retail audiences consume financial information.